Our Story

The story of BIBS

BIBS is a premium Danish baby brand that was established in 1978. Our initial focus was on pacifiers and our iconic round Colour pacifier has a history of more than 40 years. Our pacifiers have been refined several times, to secure the best possible material and product for little ones. 

Whilst the focus is still on our popular pacifiers, we are also continuing to build on our baby product range. From the beginning, our ambition has been to produce high-quality products in the best possible material. All whilst we ensure aesthetically pleasing design. 

With the highest regard for functionality and safety, our wide range of products gives little ones a colorful beginning to life. We believe that personal expression is key, and with our wide range of colors, we ensure that there is something for every taste.

All our pacifiers are still carefully designed and manufactured in Denmark.


At BIBS we are highly committed to minimizing our impact on the environment. We want to offer ethically produced and sustainable products that help protect our blue planet.

Here you can read about some of our ever-evolving initiatives.


At BIBS we have our heart in the right place and we love to make a difference in local communities of need.

In 2021 we supported various initiatives and invested time to support charities. It is our mission to continue to support our chosen charities and work together to help people and children in need all over the world. 

Our values and vision

We are a visionary company with a creative and progressive mindset. We have high standards for quality and uniqueness in everything we do, with a strong focus on functionality and safety in a colorful universe. 

Colors are the very DNA of BIBS, and we want to contribute to a colorful beginning for children all around the world. We are driven by strong values based on ambitions, originality, inspiring and innovative designs in new aesthetic ways. These values make us a premium choice baby brand worldwide, and we aim to be our customers go-to for premium choice baby products which always match market demands while sets the standard.

BIBS Denmark

Info & Customer Service

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