Politique de confidentialité

In this privacy policy, you can learn more about how BIBS ("we", "us", "our") processes your personal data in various situations. 

We provide you with this information as we are required to do so under the EU General Data Protection Regulation (the "GDPR"). 

1. Data controller

    1. The BIBS entity acting as controller may vary depending on the purpose of the processing. Below you can find information on the processing of your personal data in the following situations:
  1. Below, you can read more about the various purposes of our processing of your personal data in different situations. You can also see which data we process, what the legal basis for our processing is, for how long we store the personal data and who we share it with.
  2. Further, in the section Your rights etc. you can read about your rights and how to contact us

2. Personal data, purpose, and legal basis etc.

    1. When you visit our website (cookies)
      1. When you visit our website, we use cookies to collect data about your visits, including e.g. your navigation on the website, the type of browser you use and your IP address. These data may contain personal data. The controller is BIBS Danmark ApS.
      2. We collect the data in order to ensure a stable, secure and user-friendly experience on our website, as well as to keep statistics about our website visitors. In some cases, data is processed in order to target marketing based on the web browser behaviour. 
      3. The legal bases for our processing are:
  • for necessary (technical) cookies: article 6(1)(f) of the GDPR, as we are pursuing our legitimate interest in ensuring functionality and security of our website, and 
  • for other cookies: article 6(1)(a) of the GDPR, as you have given your consent.
  1. We disclose information about your use of the website to any third-party service providers that you have allowed to place cookies when you use the website. 
  2. Personal data contained in cookies will be deleted in accordance with the lifetime/period for each specific cookie. Read more about our cookies, including their lifetime and third-party service providers, in our Cookie Policy.
  1. When you sign-up to BIBS + (newsletters)
    1. When you subscribe to our newsletter, we register your name, email address and any preferences you have given in connection with your subscription. Further, we process these personal data for the purpose of being able to send you targeted newsletters. The controller is BIBS Danmark ApS.
    2. The legal basis for our processing is the consent you have given in accordance with section 10 of the Danish Marketing Practices Act (markedsføringsloven) and article 6(1)(a) of the GDPR.

We stress that you at any time have the right to object to our processing of your personal data concerning marketing, including our profiling related to such direct marketing. Further, you have the right to withdraw your consent at any time. See our contact information below under "Contact details". 

  1. Personal data pertaining to our distribution of electronic newsletters will be deleted 2 years after our last newsletter has been distributed, unless you have withdrawn your consent (i.e., unsubscribed) before such time.
  2. We make your personal data available to our processors who e.g. host, develop and support our IT systems and marketing platform. 
  3. Please see below regarding transfer of your personal data to third countries. 
  1. The use of our web shop (B2C)
    1. When you buy products from our web shop, we process your personal data, including your name and contact details, including your email, address, phone number, as well as your account- and payment information, including credit card information. The purpose of the processing is to manage your order and deliver the products you have bought. 
    2. If you are a Danish-based customer, the controller is BIBS Danmark ApS. If you are a foreign-based customer, the controller is BIBS International Trading ApS
    3. The legal basis for our processing of your name and contact details, including your address, as well as your payment information, is article 6(1)(b) of the GDPR, as the processing is necessary in order for us to fulfil our end of the purchase agreement.


  1. Further, we are obligated to store bookkeeping information, including information related to payments/transactions in accordance with the Danish bookkeeping legislation. Based on the GDPR, our legal basis in that regard is article 6(1)(c).
  2. Personal data pertaining to your order will as a starting point be deleted 5 years after the end of the financial year where your last order or inquiry has been handled/concluded. In specific situations, we may defer from our general retention periods (in case of e.g., complaints, objections or other specific situations).
  3. We disclose personal data included in our account records to the relevant public authorities, including the tax and customs authorities, in connection with our statutory bookkeeping etc. Further, we disclose your personal data to the service providers for the online payments and to the shipping and packing companies that pack and deliver your products. Finally, we make your personal data available to our processors who e.g. host, develop and support our IT systems, web shop and contact platform.
  4. Please see below regarding transfer of your personal data to third countries
  1. Communications with us, including on behalf of a customer (B2B)
    1. When you communicate with us (e.g., via email) your communication will contain personal data, e.g., your contact details (including name and email address) and other personal data you may provide us with. Further, if you make use of our B2B login at our website, we will process your username and access code. 
    2. If you are a Danish-based customer or contact, the controller is BIBS Danmark ApS. If you are a foreign-based customer or contact, the controller is BIBS International Trading ApS
    3. We process these personal data for the purpose of managing and answering your inquiries and purchasing orders on behalf of the customer. The legal basis for the processing is article 6(1)(f) of the GDPR, as we are pursuing our legitimate interests in managing general inquiries and/or B2B orders. 
    4. We only keep your data for as long as they are of relevance to us and we have a legitimate purpose for keeping them. Your data will therefore be deleted in accordance with applicable data protection legislation. Personal data pertaining to our general communication with you (such as email inquiries) will be deleted 5 years after the end of the financial year where your last inquiry has been handled/concluded. If we have a business relationship with the contact person, personal data will generally be deleted 5 years after the end of the financial year in which the business relationship has ended. In specific situations, we may defer from our general retention periods (in case of e.g. complaints, objections or other specific situations).
    5. We disclose personal data included in our account records to the relevant public authorities, including the tax and customs authorities, in connection with our statutory bookkeeping etc. Further, we disclose your personal data to the service providers for the online payments company that we use. Finally, we make your personal data available to our processors who e.g. host, develop and support our IT systems and email systems.
    6. Please see below regarding transfer of your personal data to third countries
  2. When you are or represent a supplier, vendor or other third party
    1. When you communicate with us (e.g., via email) as or on behalf of supplier, vendor or another third party, your communication may often contain personal data, e.g. your contact details (including name and email address), association with a certain company or other personal data you may provide us with. We may also receive such personal data from a third party, such as your employer. 
    2. We process these personal data for the purpose of managing and answering your inquiries and orders and to communicate with you/the company you represent. Further, such personal data may be processed if you participate in events and meetings at or hosted by BIBS.
    3. If you represent a supplier etc. that is delivering services etc. to BIBS Danmark ApS, BIBS Danmark ApS is the controller in relation to your personal data. If you represent a supplier etc. that is delivering services etc. to BIBS Production ApS, BIBS Production ApS is the controller in relation to your personal data. 
    4. The legal basis for the processing is article 6(1)(f) of the GDPR, as we are pursuing our legitimate interests in managing general inquiries and fulfilling any agreement, we may have concluded with the company you represent. 
    5. If you are not or do not represent a supplier etc., personal data pertaining to our general communication with you (such as email inquiries) will be deleted 5 years after the end of the financial year where your last inquiry has been handled/concluded. If you are or represent a supplier etc., personal data pertaining to our communication with you will generally be deleted 5 years after the end of the financial year in which the business relationship has ended.
    6. We disclose personal data included in our account records to the relevant public authorities, including in connection with our statutory bookkeeping etc. We may also disclose your personal data to our relevant business partners, including external advisors. Finally, we make your personal data available to our processors who e.g., host, develop and support our IT systems and email systems. 
    7. Please see below regarding transfer of your personal data to third countries.
  3. If you visit our social media platforms (Facebook, Instagram, LinkedIn, Twitter).
    1. If you visit our account our platforms at Facebook, Instagram, LinkedIn or Twitter, we may process the personal data that you have available to us via the specific settings, your reactions on content, including likes and comments, and any sharing of our content etc. The controller is BIBS Danmark ApS.
    2. We process these personal data for the purpose of managing our social media platforms and communicating with you through these platforms. The legal basis for the processing is article 6(1)(f) of the GDPR, as we are pursuing the above-mentioned legitimate interests. 
    3. We only keep your data for as long as they are of relevance to us, and we have a legitimate purpose for keeping them. Your data will therefore be deleted in accordance with applicable data protection policies in place to the relevant social media platforms (see below links).
    4. Please note that when using our social media platforms, the provider (such as e.g., Facebook) will also process your personal data for its own purposes, including for targeted marketing purposes. You may find further information on the processing activities in the relevant privacy notices: 

3. Transfer of your personal data to third countries

      1. We transfer your personal data to countries outside the EU and EEA, when making data available to our processors, including to the US.      
      2. The basis for such transfer is either the Commission Decision of 4 June 2021 on standard contractual clauses for the transfer of personal data to third countries pursuant to Regulation (EU) 2016/679 of the European Parliament and of the Council, or
      3. If you want additional information about our transfer of personal data outside the EU and EEA, including a copy of the relevant security measures, etc., you may make a request for such additional information by contacting us (see contact information below). 

4. Your rights etc.

    1. You have special rights to help you control your personal data, and we wish to make it easy for you to exercise those rights:


  • Right to withdraw consent 


Where you have given your consent for our processing of your personal data, you have the right to withdraw your consent at any time. You can withdraw your consent by contacting us, see below under "Contact". 

If you withdraw your consent, the withdrawal will not affect the lawfulness of processing that has already been carried out based on your consent. 


  • Right of access


You have the right to have confirmed whether we collect or process your personal data, and, if so, you have the right to request a copy of your personal data in a digital format.


  • Right of rectification


You have the right to require that we correct any inaccurate personal data concerning you, and that we complete incomplete personal data.


  • Right of erasure


In certain circumstances, you have the right to request that we erase personal data concerning you; for example, if it is no longer necessary for the purposes for which it was originally collected.


  • Right to restrict processing


In certain circumstances, you have the right to request that we restrict the processing of your personal data, e.g. if you believe that the personal data is not accurate or lawfully processed.


  • Right to object to the processing


In certain circumstances, you have the right to request that we stop processing your personal data.


  • Right to data portability


In certain circumstances, you have the right to receive the personal data you have provided us with in a structured, commonly used, machine readable format, and the right to have us transmit the data to another entity, where technically feasible.

5. Complaint to a supervisory authority 

      1. If you want to lodge a complaint with a supervisory authority about our processing of your personal data, you can do so by contacting the Danish Data Protection Agency via their website, www.datatilsynet.dk.
      2. You can read more about your rights in the Danish Data Protection Agency's guidelines on data subjects' rights, which is available at www.datatilsynet.dk (in Danish). 
      3. Please contact us if you wish to exercise your rights. The relevant contact details are stated below.

6. Contact details

    1. If you have any questions about how we process personal data, please contact us.

BIBS Danmark ApS

BIBS International Trading ApS

BIBS Production ApS

CVR no. 37 21 81 46

CVR no. 41 44 37 90

CVR no. 36 39 09 48

Høgevej 19

Høgevej 19

Gøgevænget 12

3400 Hillerød

3400 Hillerød

3400 Hillerød


Email: info@bibsworld.com