About us

BIBS is a premium Danish baby brand established in 1978. The iconic round Colour pacifier was first created over 40 years ago. The original pacifier has been refined several times and more pacifiers have been added, and today BIBS covers all nipple types on the market. Whilst still focusing on our popular pacifiers, we are rapidly expanding our product categories, so we now offer a full range of baby essentials for you and your child.

From the beginning, our ambition has been to produce high-quality products in the best possible materials, delivered in an aesthetically pleasing design. With the highest regard for functionality, safety, and the environment, our wide range of products gives little ones a colorful beginning to life.

We are present in over 100 markets across the world and sold via more than 12,000 points of sale. BIBS products are loved and trusted by customers worldwide. Our story is one of passion and dedication, and we are proud to have grown into the international brand we are today.

At BIBS, we embark on an exciting journey to strengthen our commitment to corporate social responsibility through our Environmental, Social, and Governance (ESG) efforts.

Quality is incredibly important to BIBS. We want to make sure that you always get a satisfying
experience when buying BIBS products. Check out our guide on how to secure the quality of your baby’s pacifiers and how you can identify an original BIBS pacifier.